“Authors cannot write without readers. It’s precisely like a kiss—You can’t do it alone.”  – John Cheever  The aforementioned quotation is a strong statement about the relationship between authors and readers. But what brings authors and readers together to foster lasting relationships, and how is it done? Arguably, there are multiple theories. Our opinion: the concept of readability, and writing highly readable books.

Why does the writing industry need and use professional beta readers? While there are multiple theories on this subject, the reality comes down to one simple, critical factor: How well is an author’s manuscript going to be received in a highly competitive marketplace? Is it going to captivate audiences and sell well, or is there…